Legend has it that Sir Gary Verity, sheep farmer, businessman and chief executive of Welcome to Yorkshire, came up with the idea of bringing the Tour de France to Yorkshire at the bathroom mirror one morning while he was shaving.
It was just what the region needed, he reckoned. You see, Verity had detected some chippy attitudes on returning to his native Yorkshire from a long career stretch in London. “There was a chip on our shoulder about Manchester,” he told The Guardian. “You know, ‘Manchester can do this’ or ‘Manchester have got that.’ That never used to be the case.”